The Leicestershire and Rutland County Football Association (LRCFA) is thrilled to announce Veo Technologies as the official sponsor of the Senior Cup for the 2024/25 season.

This exciting partnership underscores a mutual commitment to advancing grassroots football and utilising technology to enhance the game experience for players, coaches, and supporters.

Veo, a cutting-edge company specialising in AI-powered sports cameras, has been a game-changer in football. Their technology allows teams of all levels to record, analyse, and improve their performance without the need for a cameraman, making it accessible to grassroots clubs around the world. 

George Warne, Partnership Specialist at Veo, shared his enthusiasm for the partnership. He said: "Veo Technologies is thrilled to expand its partnership with Leicestershire FA by becoming the official sponsor of the Senior County Cup for the 2024/25 season.

“Our ongoing mission is to democratise football and make sports technology accessible to football of all levels. Through our partnership with Leicestershire FA, we aim to help ensure players of all levels in the region are able to experience the advantages of our technology - improving the game for coaches, participants, and spectators alike.

“We extend our best wishes to all the teams competing in this season’s County Cup. Veo Technologies is proud to sponsor this prestigious competition, which celebrates the very best of local, grassroots football in the County."

The Senior Cup is one of the highlights of the LRCFA calendar, bringing together some of the finest teams in the region. Last season's final at Holmes Park was an unforgettable spectacle, with Hathern and Kirby Muxloe playing out a thrilling 2-2 draw, sending the match to a dramatic penalty shootout. Kirby Muxloe emerged victorious, edging out Hathern 6-5 in a tense conclusion to a fantastic display of local footballing talent.

Matt Yeomans, Head of Marketing and Commercial at LRCFA, expressed his excitement for the continued partnership. He said: "We are delighted to welcome Veo on board as the official sponsor of the Senior Cup for the 2024/25 season. Their innovative approach to sports technology aligns perfectly with our mission to enhance the football experience at all levels.”

Do you want to see what Veo is all about? All 23 of our County Cup finals last season were recorded using Veo’s cutting-edge technology. See the action for yourself HERE

Leicestershire & Rutland clubs, coaches, teams and members are entitled to claim a £200 discount on the purchase of a Veo camera through our partnership. Visit below to claim your discount.