The Leicestershire and Rutland County Football Association (LRCFA) is delighted to announce the renewal of Westerby Group's long-standing sponsorship of the prestigious Challenge Cup.

This partnership, which has spanned over a decade, continues to play a vital role in supporting grassroots football across the region.

Westerby Group, a leading financial services company based in Leicester, has been an unwavering supporter of local football through their sponsorship of the Challenge Cup. The renewed agreement ensures that this partnership will continue to flourish, providing crucial backing for one of the most anticipated competitions in the county’s football calendar.

Matt Yeomans, Head of Marketing and Commercial at LRCFA, expressed his enthusiasm about the continued collaboration. He said: “We are thrilled to extend our partnership with Westerby Group, whose commitment to local football is truly commendable.

“Their ongoing support has been instrumental in elevating the Challenge Cup, making it a highlight of the season for teams across Leicestershire and Rutland. We look forward to working closely with Westerby Group to continue developing grassroots football and creating memorable experiences for players and fans alike."

Stephen Harvey, Managing Director of Westerby Group, also shared his thoughts on the renewal, commenting: “Westerby Group is proud to renew our sponsorship of the Challenge Cup. Our involvement in this competition reflects our commitment to supporting the community and fostering local talent.

“All of us here at Westerby are very much looking forward to cheering on our local teams in the Challenge Cup, and we would like to wish the Leicestershire & Rutland County FA and all the players involved a successful and enjoyable 2024/25 season.”

Anstey Nomads will be aiming to defend their title after a thrilling contest with Loughborough Students in May, where they secured a hard-fought 2-1 victory in a closely contested match.

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