The Leicestershire & Rutland County FA (LRCFA) is delighted to announce a new partnership with Laceeze, a brand dedicated to supporting grassroots football.

Laceeze Bands were founded in 2020 to prevent laces from coming undone, helping young athletes stay focused during training and matches. Made from premium silicone with a ribbed, patented design for maximum grip, Laceeze Bands are a must-have for any aspiring footballer.

Laceeze recently gained national recognition by appearing on BBC’s Dragons' Den, where the brand was featured in Episode 1 of Season 22. This exposure has further solidified Laceeze's commitment to supporting young athletes at all levels.

Emma Burke, Founder and Managing Director of Laceeze, was inspired by her two active sons, who have been involved in grassroots sports from a young age. Recognising the financial challenges faced by many grassroots clubs, Emma and her co-founder launched the Laceeze brand in 2017 with a mission to give back and make youth sports more accessible.

Matt Yeomans, Head of Marketing and Commercial at LRCFA, said: "We are excited to welcome Laceeze as a partner. Supporting grassroots football is at the heart of what we do, and this partnership will provide valuable benefits to clubs and young players across Leicestershire and Rutland."

Emma Burke, Founder & Managing Director of Laceeze, added:"We are delighted to partner with Leicestershire & Rutland clubs. Our brand ethos is to ensure youth grassroots sport is accessible to all, and this partnership is another step towards achieving our mission."

For more information about Laceeze and how they support grassroots football, visit their website here.

Leicestershire & Rutland clubs, coaches, teams and members are entitled to claim a 15% discount on the purchase of Laceeze bands (as seen on Dragons’ Den) or Defiance accessories via our strategic partnership. Use code 'LEIFA15' at checkout.